Archive for commercials

Validating The Minivan

Posted in advertising, branding, culture, life with tags , , , , on June 10, 2010 by killahfunkadelic

Moms and Dads, take heart. The new Sienna Minivan campaign that has been airing recently is trying to let you know, it’s ok— possibly even cool…to surrender to the minivan. But it’s not an ordinary minivan, no, that’s not cool. It’s the Swagger Wagon. AKA: marketing genius.

If you’re in the mom and dad demo, then you’ll get it. Your life and individuality becomes background to the demands of the family. You no longer rule the roost…your short little progeny does. You do it all for them. Binkies, bottles, diaper bags, strollers, monitors–these are the surroundings of your new life. The Mini Cooper and pickup truck, reminders of the former life you once knew. You need family transportation now.

So how exactly do you tell families that it’s ok to shun the blight of the oversized SUV and re-embrace the…gasp…minivan? Enter the Sienna campaign– a humorous series of short commercials shot in mockumentary / Modern Family style. Mom is a former sorority chick turned supermom, dad has the obligatory receding hairline and is desperately trying to hold on to the waning strands of cultural relevance and chutzpa he thinks he still has, and of course two adorable kids. Perfect casting.

…singing Farmer In the Dell in Perfect Harmony
when I’m rolling with my posse in the HOV
We rock the SE not an SUV
and its true if I were you
I’d be jealous of me…”

The entire series of spots is hilarious. Check it out at youtube.com/sienna.

Triangle Videographer Scores Superbowl Spot

Posted in advertising, culture, food, raleigh with tags , , , , on February 8, 2010 by killahfunkadelic

Raleigh based 5 Point Productions scored big last night when their Doritos advertising competition entry aired during the first quarter of the Super Bowl, netting $50,000 in prize money, plus an additional $600,000 by winning 2nd favorite commercial in USA Today’s Ad Meter.

Producer Josh Svoboda’s commercial, ‘Underdog,’ features a man on a park bench taunting a dog wearing an electric shock collar, telling the dog to bark if it wants a Dorito. The dog, however, is not amused and gives the man some well-deserved comedic payback. The commercial was filmed at Cary’s Bond Park.

Best Celebrity Spokesperson. Ever.

Posted in advertising, branding, culture with tags , , , on September 25, 2009 by killahfunkadelic

Celebrities have been endorsing products for decades now, the concept is nothing new. The hard part for advertisers is trying to match the right celebrity to the right product. Sometimes they work, but most of the time, it’s just fluff and not worth a whole lotta weight or the checks they have to write to the celeb.

Unless your name is Meat Loaf. And the product is A1 Steak Sauce.

Now we’re onto something! A singer named Meat Loaf, pouring A1 Steak Sauce onto a fresh meat loaf while he sings, “I Would Do Anything for Love!” Of COURSE! Bloody brilliant!

One of the most memorable spots I’ve seen recently. Even more entertaining is the contest that it promoted where A1 Fans could sing and upload their own songs about A1 to YouTube, and the finalists win a year’s supply of steaks. Check them out at singforyourbeef.com.

Ad watch: Nanerpus

Posted in advertising with tags , , , , on February 26, 2009 by killahfunkadelic

By now you’ve probably seen the Denny’s ‘Nanerpus’ commercial that first aired during the superbowl. It’s short, it’s sweet, and damn if it doesn’t crack me up every time I see it.

I gotta admit, I’m a breakfast guy, when I have the time (which is usually weekends only. If I’m lucky.) This advertising spot makes you second guess the wimpy breakfast that you aren’t having at Denny’s. Especially funny is the eyeball falling off of Nanerpus and the very visible fishing lines. The perfect balance of cheese. Genius.

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