Best Celebrity Spokesperson. Ever.
Celebrities have been endorsing products for decades now, the concept is nothing new. The hard part for advertisers is trying to match the right celebrity to the right product. Sometimes they work, but most of the time, it’s just fluff and not worth a whole lotta weight or the checks they have to write to the celeb.
Unless your name is Meat Loaf. And the product is A1 Steak Sauce.
Now we’re onto something! A singer named Meat Loaf, pouring A1 Steak Sauce onto a fresh meat loaf while he sings, “I Would Do Anything for Love!” Of COURSE! Bloody brilliant!
One of the most memorable spots I’ve seen recently. Even more entertaining is the contest that it promoted where A1 Fans could sing and upload their own songs about A1 to YouTube, and the finalists win a year’s supply of steaks. Check them out at singforyourbeef.com.