New Corporate Identity Unveiled for American Airlines

American Airlines Rebrand

Iconic brand American Airlines has been replaced with a completely overhauled and modernized Corporate Identity, courtesy of Futurebrand.

AA new logo

The updated American Airlines mark

The classic eagle and tightly kerned letters have been replaced with more open text, and a new ‘flight’ icon that is a combination of the eagle, a star, a flag and wings all rolled into one. Interesting is the use of gradient and shading on the icon. Gone is the long red white and blue stripe down the side of the aircraft–new is the red white and blue ‘flag’ on the tails.

Read more about the update at Creative Review.

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