Archive for the branding Category

New Corporate Identity Unveiled for American Airlines

Posted in branding, corporate identity, design, graphic design with tags , , on January 18, 2013 by killahfunkadelic

American Airlines Rebrand

Iconic brand American Airlines has been replaced with a completely overhauled and modernized Corporate Identity, courtesy of Futurebrand.

AA new logo

The updated American Airlines mark

The classic eagle and tightly kerned letters have been replaced with more open text, and a new ‘flight’ icon that is a combination of the eagle, a star, a flag and wings all rolled into one. Interesting is the use of gradient and shading on the icon. Gone is the long red white and blue stripe down the side of the aircraft–new is the red white and blue ‘flag’ on the tails.

Read more about the update at Creative Review.


Raleigh’s Autobahn Automotive Gets New Social-Savvy Website

Posted in branding, corporate identity, design, raleigh with tags , , , , , on January 6, 2010 by killahfunkadelic
Autobahn Automotive website design

New website by Killer Creative Group

Since 1989 Robert and Erin Drake of Autobahn Automotive have been providing some of Raleigh’s best automotive service for Japanese and European import vehicles. Over the years, they’ve earned a loyal following of fans due to going the extra mile for their customers, with perks like a free loaner car, free car wash, and other promotions that keep them returning time and again.

Raleigh Brand Design firm Killer Creative Group was recently asked to refresh Autobahn Automotive’s image and website. Autobahn has been very active in taking advantage of new Social Media such as Twitter and Facebook, and needed the ability to integrate those outlets, as well a needing the ability to add articles on automotive maintenance and related news to the site, with a budget-friendly solution.

Rather than build a complex Content Management System (CMS), Killer Creative designed a solution using the open-source WordPress platform. WordPress is a good platform for firms looking for a mid-range website that need a small amount of customization but also allows for basic content updates without advanced programming skills.

The new site at includes a status feed from the Autobahn Facebook Fan Page, a Twitter link, as well the ability to update news posts and articles at will, with commenting ability built in. Killer Creative also updated the logo design and extended the blue color theme throughout as well as an industrial brushed steel background. Raleigh WordPress web hosting provided by

Killer Creative Designs Eminent Domain Law Website

Posted in branding, corporate identity, graphic design, raleigh with tags , , , on November 5, 2009 by killahfunkadelic

Eminent Domain Law Firm Website designed by Killer Creative Group

“nor shall private property be taken for public use without just compensation…”

These are the words written into the U.S. Constitution in the 5th Amendment, effectively saying that the government cannot take your private property without reimbursing you for fair value. Sometimes the fair value offered in a land condemnation hearing is questionable, and that is where Raleigh NC Eminent Domain law firm Emmett Boney Haywood comes in.

Raleigh graphic design and branding firm Killer Creative Group recently rebranded the North Carolina law firm with an entirely new Corporate Identity, a stylized brushstroke ‘E’ that also symbolized rolling hills (or a leaf, depending on your point of view). The bold new look was also introduced into the firm’s new printed stationery and signage, as well as a complete redesign of the website which just launched.

Eminent Domain and property law often delves back decades, sometimes much further back in time to determine the rightful deeds to the property in question—so history plays a large part in what the firm deals with on a daily basis. The look of the new site takes its design cues from the historical aspects of eminent domain and property law: historic maps, old deeds, cartographic flourishes and of course the U.S. Constitution all inspired the look of an old document or map. The result is a memorable, unique Identity that is different from the polished electronic feel of firm websites in the same category.

Visit the law firm of Emmett Boney Haywood at

Clayton Center 09-10 Season Launched

Posted in branding, graphic design, music with tags , , , , on October 16, 2009 by killahfunkadelic
Season Graphics for The Clayton Center

Season Graphics for The Clayton Center

The 2009-2010 Clayton Center performing arts series launches Saturday October 17th with two back to back performances by Ricky Skaggs and Kentucky Thunder. This marks the second season that Skaggs and his bluegrass troupe have performed at the Clayton Center. With a full stage of uber-talented musicians, he always puts on a great show and leaves his audience always wanting more.

Killer Creative Group designed the season’s graphics including banners, posters, direct mail and the season playbill, the cover of which is shown above. The design features images of some of the artists scheduled to appear this season, and meshes well into the Center’s continued branding and website with its theme of Small Town. Big Time.

Check out the full season:

Ricky Skaggs & Kentucky Thunder Saturday, October 17, 4pm and 8pm

The Spencers: Theatre of Illusion Sunday, November 15, 4 PM

Dr. Etta (Family Specialist)   Friday, January 22, 8 PM

Saturday, February 13, 8PM

Blues Bash V: Soul Mates
featuring Eric Bibb and Ruthie Foster
Friday, February 26, 8 PM

John Pizzarelli Friday, March 26, 8PM

Mike Farris & the Roseland Rhythm Review Saturday, April 10, 8 PM

Tickets, Subscriptions and Information: (919) 553-1737 or

Best Celebrity Spokesperson. Ever.

Posted in advertising, branding, culture with tags , , , on September 25, 2009 by killahfunkadelic

Celebrities have been endorsing products for decades now, the concept is nothing new. The hard part for advertisers is trying to match the right celebrity to the right product. Sometimes they work, but most of the time, it’s just fluff and not worth a whole lotta weight or the checks they have to write to the celeb.

Unless your name is Meat Loaf. And the product is A1 Steak Sauce.

Now we’re onto something! A singer named Meat Loaf, pouring A1 Steak Sauce onto a fresh meat loaf while he sings, “I Would Do Anything for Love!” Of COURSE! Bloody brilliant!

One of the most memorable spots I’ve seen recently. Even more entertaining is the contest that it promoted where A1 Fans could sing and upload their own songs about A1 to YouTube, and the finalists win a year’s supply of steaks. Check them out at