Archive for advertising

Triangle Videographer Scores Superbowl Spot

Posted in advertising, culture, food, raleigh with tags , , , , on February 8, 2010 by killahfunkadelic

Raleigh based 5 Point Productions scored big last night when their Doritos advertising competition entry aired during the first quarter of the Super Bowl, netting $50,000 in prize money, plus an additional $600,000 by winning 2nd favorite commercial in USA Today’s Ad Meter.

Producer Josh Svoboda’s commercial, ‘Underdog,’ features a man on a park bench taunting a dog wearing an electric shock collar, telling the dog to bark if it wants a Dorito. The dog, however, is not amused and gives the man some well-deserved comedic payback. The commercial was filmed at Cary’s Bond Park.

Auto Tune, You Make My Heart Sing

Posted in advertising, culture, music with tags , , , on October 1, 2009 by killahfunkadelic

Ah, Billy. I gotta admit I really do miss you. There is a huge void in the quirky salespokesperson advertising world without you.

Here is a catchy auto-tune video as a fun tribute to remember you, I have a feeling you’d like this. Although I’m sure you’re busy up there magically removing spots on angel wings and on heaven’s floors. Bet they got some cool products up there.

If you get a chance also check out the Carl Sagan auto-tune ditty, another fantastic composition from melodysheep. Thanks to Dave Potts for the link.

Best Celebrity Spokesperson. Ever.

Posted in advertising, branding, culture with tags , , , on September 25, 2009 by killahfunkadelic

Celebrities have been endorsing products for decades now, the concept is nothing new. The hard part for advertisers is trying to match the right celebrity to the right product. Sometimes they work, but most of the time, it’s just fluff and not worth a whole lotta weight or the checks they have to write to the celeb.

Unless your name is Meat Loaf. And the product is A1 Steak Sauce.

Now we’re onto something! A singer named Meat Loaf, pouring A1 Steak Sauce onto a fresh meat loaf while he sings, “I Would Do Anything for Love!” Of COURSE! Bloody brilliant!

One of the most memorable spots I’ve seen recently. Even more entertaining is the contest that it promoted where A1 Fans could sing and upload their own songs about A1 to YouTube, and the finalists win a year’s supply of steaks. Check them out at singforyourbeef.com.

104 Year Old Typography Icon Lost

Posted in advertising, graphic design, Typography with tags , , , on August 31, 2009 by killahfunkadelic
Ed Rodthaler, 1905-2009

Ed Rondthaler, 1905-2009

Ed Rondthaler, author, inventor, philanthropist and typographic cornerstone to the 20th century advertising and graphic design industry, died last week at the age of 104.

Born in 1905 in Bethlehem, PA, and moved to Winston-Salem, NC, Rondthaler received a degree in Psychology from the University of North Carolina at Chapel Hill, as well as an honorary Doctorate of Fine Arts from Drake University. He originally met his wife in the ninth grade and after marrying, they moved to New York in 1929 and Croton-On-Hudson in 1941.

Rondthaler co-invented the Rutherford Photo-Lettering machine, a photographic typesetting machine that was the technological link between hot metal and modern digital typography. It enabled designers, advertisers and printers to work with more creative hand-drawn letters whereas before they were limited to metal typefaces. Rondthaler ran the iconic NYC Photo-Lettering, Inc, founded in 1936, and authored Life with Letters, and more recently, Glimpses of 100 Years of Radical Change As Experienced By A Centenarian.

Today House Industries carries on his typographic legacy, and has posted a fantastic video of Ed commenting on the English language.

Billy Mays Meets Untimely End

Posted in advertising, culture with tags , , on June 28, 2009 by killahfunkadelic

Billy Mays

Billy Mays

In a week that has seen surprising announcements of the passing of Ed McMahon, Farrah Fawcett, and Michael Jackson, we now learn of today’s passing of iconic TV advertising pitchman Billy Mays at age 50. Mays was found unresponsive in his home in Tampa, Florida. Reportedly Mays hit his head hard on a plane that suffered a blown tire, and wasn’t feeling well afterwards. Full details are pending.

Mays is best known for his loud and boisterous personality, selling products such as Oxi Clean, Mighty Putty, Hercules Hooks and Kaboom! Mays was just recently picked up by the Discovery Channel as a co-star in the new series Pitchmen.

Super Seven Incher Anything But Subtle

Posted in advertising, culture, food with tags , , on June 25, 2009 by killahfunkadelic
The BK, ahem... Super Seven Incher

The BK, ahem... Super Seven Incher

In the category of ‘what the!?’ advertising, this surprising Burger King ad comes to us from the Singapore market, where either someone at the agency was asleep at the wheel, or really decided to throw a curve at the client and they actually bought it. The humorous, eyebrow-raising result is an ad that not only eludes to blowing your mind, but… well, it doesn’t look like your arteries are the only other thing getting blown.

Read on the body copy: “Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.”

The image speaks for itself. Too much? or good-natured humor? Either way, I’m betting BK will have no problem pushing…er, selling these fiesty, well-endowed sandwiches.