How do you brand an office space? Raleigh’s Killer Creative Group was recently tasked with designing a Brand Identity for Access Office Business Center, a Raleigh, NC Executive Office Suite located near Brier Creek.
Access Office offers fully furnished offices, conference room, telephone answering service, lounge, concierge and more– but what is appealing about the space (besides it’s close proximity to I-540 and the RDU airport), is its style. Local architectural firm Vernacular Studio designed the building’s upfit and the space is contemporary, yet comfortable. Modern furnishings and finishes are a departure from the typical ho-hum ubiquitous office space.
Also of consideration was the air of cooperation and collaboration that the Identity needed to convey. A lawyer might be sharing space next to an accountant. Or a consultant. Or one of dozens of different executives that working in a shared space would bring them all in cross-contact with.
The resulting Identity was designed to reflect this contemporary space, and overlapping of different services and professionals, thus the four chevron symbols that overlap and are separate, yet one. They influence and support each other.
Also launched in tandem with the new brand ID is a small website. Check it out: http://accessofficeraleigh.com.